The problem
You know CPR matters. Workplaces, schools, childcare centers, dental offices, and healthcare programs all need trained people, and their cards expire, so they need training again.
But between "I'd like to teach CPR" and "my classes are booked," there's a maze:
- AHA, Red Cross, HSI, or National Safety Council? Which one will your clients actually ask for?
- What's a Training Center, a Training Site, an LTP agreement, and how do you get aligned?
- What equipment do you need, and what does each student card really cost you?
- How do you price a public class vs. an onsite group, and when do you charge a travel fee?
- And most of all: where do clients come from, and what do you say when you call them?
Most instructors figure this out by trial and error. It doesn't have to take that long.
CPR Instructor: Your Guide to a Profitable CPR Business
A step-by-step playbook and workbook for becoming an instructor, getting clients, and growing your CPR training business.
The book is laid out as 17 steps. Each step has a lesson, a worksheet or checklist, and a clear next action.
What's inside: 17 chapters
- The Opportunity in CPR Training: why CPR training is a repeat-business model and who needs it.
- Choosing Your Certifying Body: the "big four" (AHA, American Red Cross, HSI, National Safety Council) compared side by side, plus a decision worksheet.
- Becoming an Instructor & Aligning with a Training Center: step-by-step paths for each organization and a Training Center interview worksheet.
- Choosing Your Business Name: what makes a strong CPR business name, plus a brainstorm worksheet.
- Setting Up Your Business Legally: structure, registration in any state, and the contracts and policies you need.
- Banking, Bookkeeping, Taxes & Insurance: set up your money and protect your business.
- Equipment, Supplies & Card Costs: manikins, AED trainers, cleaning and hygiene, what each student card costs you, and a startup budget.
- Choosing the Courses You Teach: building your course menu, including how childcare requirements vary by state.
- Class Formats & Locations: three formats to offer, and location options with what they cost.
- Setting Your Prices: a pricing formula, local market research, and worked examples, including the author's own group pricing.
- Getting Clients: Your Best Markets: client markets ranked by how quickly they usually book, with profiles, pitches, and scripts.
- Getting Clients: Listings, Google & Marketing: Google Business Profile, class finders, your website and booking page, and social media.
- Getting Clients: Scripts, Follow-Up & Your 30-Day Sprint: a daily outreach routine, follow-up cadence, and a 30-day client sprint with trackers.
- Scheduling, Booking, Payments & Class Day: booking systems, invoicing, a class-day routine, and records.
- Scaling Your CPR Business: hiring instructors, moving up the training network, and adding courses and services.
- Frequently Asked Questions: 44 answers on instructors, cards, legitimacy, state rules, equipment, clients, and pricing.
- Resources & Further Reading: plus the Master Checklist.
What you'll learn
- How to choose the right certifying body for the clients you want to serve
- The exact steps to become an instructor and align with a Training Center or provider agreement
- What you can and can't do with cards (for example, why you can't print your own)
- How to calculate your real per-student cost and set class prices with confidence
- How to price group and onsite training, travel, and policies like cancellations
- Which client markets tend to book first, and how to pitch each one
- How to get found on Google and class finders, and how to win reviews
- How to run class day, take payments, keep records, and send renewal reminders
- How to grow later: more instructors, more courses, and a 12-month growth plan
Who it's for
This playbook is for you if:
- You're a nurse, EMT, paramedic, educator, or other professional who wants to teach CPR as a business
- You're already an instructor teaching for someone else and want your own clients
- You want to start part-time and build steadily
- You want a clear sequence plus scripts, not just theory
- You live anywhere in the U.S. (the book shows you how to check your own state's rules)
It's probably not for you if:
- You want CPR skills training (this is a business guide; certification comes from your certifying body)
- You're looking for a way to issue cards without an authorized Training Center or provider
- You expect guaranteed income. Results depend on your market, effort, and choices.
Your built-in bonuses
- Worksheets: Certifying Body Decision, Training Center Interview, Business Name Brainstorm, Startup Budget, My Course Menu, Location Comparison, Local Competitor Price Research, Per-Student Cost, Group Pricing, Target Market Plan, Marketing Channel Plan, Systems Setup, and a 12-Month Growth Plan
- 7 ready-to-use scripts: phone script for organizations, first-contact email, walk-in script (childcare, dental, gyms), voicemail, day-7 follow-up email, same-day review request, and a 60-day renewal reminder
- Step-by-step checklists: one for every step of the book, 15 in all
- Trackers: 30-Day Sprint Tracker and Prospect Tracker
- Pricing examples: a pricing formula, local market research method, and worked examples
- The Master Checklist: every step on one page
- 44-question FAQ covering the questions new CPR business owners ask most
Frequently asked questions
What format is it?
An instant digital download: a printable 8.5 × 11 PDF workbook (98 pages).
Does it work in my state?
Yes. It's written for readers in every U.S. state. Where requirements differ (childcare rules, business filings, and so on), it shows you where to look and what to ask.
Do I need to be an instructor already?
No. Chapters 2 and 3 walk you through choosing a certifying body and becoming an instructor. If you're already certified, you can skip ahead.
Is this affiliated with the AHA or Red Cross?
No. It's an independent business guide. It isn't affiliated with or endorsed by any certifying body.
Will I make money with this?
We don't promise any income. Your results depend on your market, pricing, and effort. The book gives you a clear plan and the tools to carry it out.
Can I start part-time?
Yes. That's covered in the book.
How do I get it?
Right after checkout you'll get a download link by email.
Ready to teach on your own terms?
Get the steps, the worksheets, and the scripts, then go book your first group class.
Instant download · 98 pages · Checklists, worksheets, scripts & pricing examples
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Disclaimer: This workbook is for educational and informational purposes only and does not constitute legal, tax, or financial advice. It is not affiliated with any certifying body. Requirements vary by state and organization. No specific results or earnings are promised or guaranteed. Questions? support@getcertable.com
